Plantasia - Branding & Identity
A conceptual branding and identity for a fictional Sydney-based indoor plant shop. The project consists of a new logo design, accompanied by plant packaging, merchandise and various brand applications. The logo illustrates a window-like scene, as if the viewer were looking into a home setting. The stem and leaves of a Monstera deliciosa, a common indoor houseplant, form a subtle “P” within the mark, which felt fitting for the identity. The open hand represents the care and nurture given to these plants to help them flourish. The overall identity combines organic plant forms with a simple, contemporary aesthetic, creating a brand that feels welcoming, considered and connected to the home.